These eDM concepts focus on featured products and special releases, like ‘product of the week’, ‘BTB wholesale’, new product range releases, new limited edition releases, etc..
Sales events are an integral and important part of any business calendar, which not only influences the profit margins but also increases consumer awareness of the brand and had great potential to increase the customer base of the business.
As seen below, an example of my design input, is that I was able to design the eDM with a GIF in the hero section, while still following the general art direction required for the concept.
This enabled the eDM to catch the customer’s attention and generate added interest in the promotion.
I was also involved in creating and designing content for many social media platforms such as Instagram, Facebook, Pinterest and other affiliates. This also included creating content for paid social media advertising.
Socials and blog
These eDM concepts are targeted more toward current ‘on trend’ products and are more editorial and casual in nature. This helps the business track consumer sentiment and preferences and provides valuable input into future product development.
The first concept on the right performed really well with a 2.39% open rate, and I was very happy to have designed an eDM concept that gave a valuable boost to the business.