I’m a creative designer + marketer based in Melbourne. My path to where I am today started with an initial background in web development, which was where my career started. My interest in art and design and my desire to master design skills gave me the motivation to enter into a new phase of this journey which helped me realise my goal of studying Graphic Design at RMIT. I look forward to continuing on this creative journey and evolving as a designer, problem solver and human who is lucky to move through this world filled with so much beauty.
Passionate about creating visual solutions that support marketing objectives. Capable of producing assets based on marketing briefs for both digital and print mediums. Proficient in creating the following:
Digital: Web banners, web tiles, EDMs, organic social media posts/reels/stories, paid Meta Ads, paid Pmax Ads, and retail store on-screen advertisements.
Print: Posters, flyers, packaging, and signage.
Design and execute marketing campaign briefs tailored to meet business needs.
Set up paid ad campaigns on Meta and Google, targeting specific segments and locations.
Implement A/B testing for EDM campaigns to conduct research on customer behavior.
UI, User flow design
Solid HTML/CSS skills
Cross-browser UI debugging
Extensive experience with CMS
Fast EDM generator, automated reply in MailChimp
Expert skills in Adobe Creative suite: Illustrator, Photoshop, Indesign
Figma, Sketch, Invision
CMS: Webflow, Wordpress, Shopify
Email Marketing: Mailchimp, Salesforce
Proactive teamwork player
Great time & task management
The AFL Store, Melbourne – Fed 2022 To Now
Marketing Assistant + Digital Designer
Collaborated with the operations manager and retail head to strategize throughout the year, closely monitoring the footy season and product stock flow.
Freelancer, Melbourne – Jun 2019 To Jan 2022
Racing Australia, Melbourne – Nov 2015 To June 2018
Maintain and develop landing and internal registration sites. Proficient use of WordPress with plugins such as Oxygen, Formidable form, Pods.
Titansoft Pte Ltd, Singapore – Sep. 2011 TO Nov. 2014
Team Lead – May. 2014 to Nov. 2014
Senior Web Designer – Jan. 2013 to Apr. 2014
Web Designer – Sep. 2011 to Apr. 2014