Freelancer, Melbourne – Jun 2019 To Now
Graphic/Digital Designer

• Graphic/Digital design in canningvale.com for their product team and marketing team with packaging and eDM designs.
• 'theStudio' website is a complete UI/UX upgrade, I followed the art direction,applying the design concepts via various platforms and ultimately buildingthe site on Webflow: www.anniedesign.com.au/work/thestudio-website
• WOW is a light weight mobile friendly eCommerce site. The project wasfocused on creating a mobile friendly shopping experience: www.anniedesign.com.au/work/wow-ecommerce-site

Racing Australia, Melbourne – Nov 2015 To June 2018
Digital Publisher
Maintain and develop landing and internal registration sites. Proficient use of WordPress with plugins such as Oxygen, Formidable form, Pods.

• Create eDM for racing clubs to send offers and event ads to the owner and member’s
• Familiar with MailChimp to create eDM, trigger auto reply and organize the chain of the campaigns and integrate with MailChimp with WordPress sites.
• Publish Racebook, communicate with clubs to accomplish each volume.
• Perform daily digital tasks such as banner/tile/ information update, redesign UI elements, coding for HTML/CSS template, test and release to www.racingaustralia.horse
• Perform UI design and coding for SNS (Single National System), a backend system for race info administration.

Titansoft Pte Ltd, Singapore – Sep. 2011 TO Nov. 2014
‍Team Lead – May. 2014 to Nov. 2014

• Main contact and coordinator between developer, editor, QA and operations for design request and status update
• In charge of requirement clarification and task allocation
• Host daily meetings for the group to review progress, seek alternative solutions if difficulties arise.
• Arrange regular sharing and training sessions for the team.
• Maintain knowledge base for sharing and reuse.

‍Senior Web Designer – Jan. 2013 to Apr. 2014

• In charge of SBOBET website full development cycle, from requirements clarification, mockup and storyboarding, web graphic design to HTML/CSS implementation and release process to production.
• Web, graphics, and printing material design for Operations department: applicant skill test website, recruitment brochures, campus recruitment booth design and information website for Titansoft NUS career fair
• Annual dinner company achievement video.

‍Web Designer – Sep. 2011 to Apr. 2014

• Cross-browser UI bug fix for SBOBET euro (customer facing) siteIn charge of UI design requirement for SBOBET backend (operator) site
• Work with editors to design and publish biweekly company magazine