Hey there!

I'm Annie Zhang

I’m a creative designer + marketer based in Melbourne. My path to where I am today started with an initial background in web development, which was where my career started. My interest in art and design and my desire to master design skills gave me the motivation to enter into a new phase of this journey which helped me realise my goal of studying Graphic Design at RMIT. I look forward to continuing on this creative journey and evolving as a designer, problem solver and human who is lucky to move through this world filled with so much beauty.

My Skills

Design
Passionate about creating visual solutions that support marketing objectives. Capable of producing assets based on marketing briefs for both digital and print mediums. Proficient in creating the following:
Digital: Web banners, web tiles, EDMs, organic social media posts/reels/stories, paid Meta Ads, paid Pmax Ads, and retail store on-screen advertisements.
Print: Posters, flyers, packaging, and signage.
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Marketing
Design and execute marketing campaign briefs tailored to meet business needs.
Set up paid ad campaigns on Meta and Google, targeting specific segments and locations.
Implement A/B testing for EDM campaigns to conduct research on customer behavior.

Web
UI, User flow design
Solid HTML/CSS skills
Cross-browser UI debugging
Extensive experience with CMS
Fast EDM generator, automated reply in MailChimp
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Software
Expert skills in Adobe Creative suite: Illustrator, Photoshop, Indesign
Figma, Sketch, Invision
CMS: Webflow, Wordpress, Shopify
Email Marketing: Mailchimp, Salesforce
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Soft Skills
Proactive teamwork player
Great communicator
Target driven
Great time & task management

Work Experience

The AFL Store, Melbourne – Fed 2022 To Now
Marketing Assistant + Digital Designer
Collaborated with the operations manager and retail head to strategize throughout the year, closely monitoring the footy season and product stock flow.

  • Planning and drafting marketing campaign briefs, specifying campaign names, target audience, key messages, marketing channels, timeline, and visual concepts.
  • Executing the marketing plan, coordinating with designer and e-commerce specialist to create and publish assets. Ensured design quality and timely delivery of all assets (Web banners, EDMs, Social Content, Paid Ad Assets).
  • Conducting weekly analyses of all published marketing assets.
  • Hosting weekly catch-up meetings to maintain alignment across the team and adjust marketing strategies as needed.

Freelancer, Melbourne – Jun 2019 To Jan 2022
Graphic/Digital Designer

Racing Australia, Melbourne – Nov 2015 To June 2018
Digital Publisher
Maintain and develop landing and internal registration sites. Proficient use of WordPress with plugins such as Oxygen, Formidable form, Pods.

  • Create eDM for racing clubs to send offers and event ads to the owner and member’s
  • Familiar with MailChimp to create eDM, trigger auto reply and organize the chain of the campaigns and integrate with MailChimp with WordPress sites.
  • Publish Racebook, communicate with clubs to accomplish each volume.
  • Perform daily digital tasks such as banner/tile/ information update, redesign UI elements, coding for HTML/CSS template, test and release to www.racingaustralia.horse
  • Perform UI design and coding for SNS (Single National System), a backend system for race info administration.

Titansoft Pte Ltd, Singapore – Sep. 2011 TO Nov. 2014
‍Team Lead – May. 2014 to Nov. 2014

  • Main contact and coordinator between developer, editor, QA and operations for design request and status update
  • In charge of requirement clarification and task allocation
  • Host daily meetings for the group to review progress, seek alternative solutions if difficulties arise.
  • Arrange regular sharing and training sessions for the team.
  • Maintain knowledge base for sharing and reuse.

‍Senior Web Designer – Jan. 2013 to Apr. 2014

  • In charge of SBOBET website front-end development cycle, from requirements clarification, mockup and storyboarding, web graphic design to HTML/CSS implementation and release process to production.
  • Web, graphics, and printing material design for Operations department: applicant skill test website, recruitment brochures, campus recruitment booth design and information website for Titansoft NUS career fair
  • Annual dinner company achievement video.

‍Web Designer – Sep. 2011 to Apr. 2014

  • Cross-browser UI bug fix for SBOBET euro (customer facing) siteIn charge of UI design requirement for SBOBET backend (operator) site
  • Work with editors to design and publish biweekly company magazine

Want to get in touch?
Drop me a line!

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© 2022 Annie Design
Special thanks to Elizabeth Daniel for reviewing the content.
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